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BEHIND THE BRAND


Once upon a time, there were two people who got really fed up with labels and the constructs of society. They searched high and low for a brand with incredible products that cut out the bullshit and just was… turns out it didn’t exist. So they thought, fuck it – we’ll launch one. They did, and named it Depixym, ripping up all labels and creating a very happy world*. The end.

*disclaimer – this didn’t happen, it’s our dream & the reason we launched this brand, basically we’re tired of bullshit in all of it’s horrendous forms. We’re so happy that you’re here, because that means we’re one step closer to achieving this dream, we’re aware that it’s going to take a fuck-ton of work, but we’re willing to put that work in.

That’s a very very brief overview of what we decided to do. Here’s the more detailed version:

We’ve worked in the beauty industry for years, with some of the biggest names, launching some really famous products… We can develop products with our eyes closed, it’s our bread and butter and it’s what gets us out of bed in the morning. The experience that years in the corporate world has given us is amazing, but we got tired. Tired of fighting for what was right and always losing out to what was profitable. We wanted to do what was right for the people who needed the industry to take a stand.

So we thought, what do people want?

Maybe it's just to take away all of the positioning and give people the freedom to create. To just be.

We need everyone to know that it’s okay to be different, to want to break free from the crowd… if we didn’t have unique people in the world then a lot of cool shit that has happened before probably wouldn’t have. If everyone was the same, then what fun would we have?

It’s the differences between me and you. It’s existing and belonging together, it’s finding that common ground and having the best time getting there. We fight, we love, we feel free to be ourselves, we always get there – even if we have to drag the others kicking and screaming. BUT WE DO IT WITH LOVE! And that’s all that matters in the end. If you love it, it will just happen, and it’ll be the best fucking journey you’ve ever been on! You don’t have to see eye to eye, you don’t have to agree with everything that everyone says and does but we find that balance. Life is a rollercoaster, it’s up to you to make sure you enjoy the ride, there are times we wanna vom, times we wanna cry, times you can’t stop laughing and times when you are so high up all you can see is the sky and there is no limit to what you can do – own all of those feelings and build your own tracks.

It’s every walk of life. Its me, you, them, they, us, we.

So we broke free from the corporate world to do something that we believe in. Starting a brand that is about you, no one else, just you.

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